{"title":"Men’s Skincare Essentials","description":"\u003cp\u003eKorean skincare, simplified for men.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClean skin. Controlled oil. Stronger barrier.\u003c\/strong\u003e\u003cbr\u003eAll in a simple routine built for real life — not skincare obsession.\u003c\/p\u003e\u003cp\u003eShop curated K-beauty essentials designed for men who want results, not complexity.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNo 10-step routines\u003c\/li\u003e\n\u003cli\u003eNo confusion\u003c\/li\u003e\n\u003cli\u003eJust effective daily grooming\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBuilt for Modern Men\u003c\/h2\u003e\u003cp\u003eHOMME SEOUL brings Korean skincare innovation into a simple system designed for busy lives, training days, work days, and everything in between.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep cleansing without irritation\u003c\/li\u003e\n\u003cli\u003eLightweight hydration that doesn't feel heavy\u003c\/li\u003e\n\u003cli\u003eOil control for a cleaner, sharper look\u003c\/li\u003e\n\u003cli\u003eSimple routines that actually get used daily\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eThis Is Not Beauty Skincare. This Is Performance Grooming.\u003c\/h2\u003e\u003cp\u003eBecause clear skin isn't vanity — it's presence, confidence, and control.\u003c\/p\u003e\u003ch2\u003eBuild Your Routine. Elevate Your Edge.\u003c\/h2\u003e\u003cp\u003eShop the essentials below.\u003c\/p\u003e","products":[{"product_id":"anua-heartleaf-pore-clay-pack-100ml","title":"Anua Heartleaf Pore Minimizing Clay Mask 100ml","description":"\u003ch2\u003eVisible Pores, Excess Sebum \u0026amp; Dull Skin — Your Skin Needs a Reset\u003c\/h2\u003e\u003cp\u003eWeekly masking is the step most routines skip — but it's the one that makes the biggest difference for congested, oily and pore-prone skin.\u003c\/p\u003e\u003ch2\u003eAnua Heartleaf Pore Minimizing Clay Mask — Deep Clean, Calm Finish\u003c\/h2\u003e\u003cp\u003eThis K-beauty clay mask combines the deep-cleansing power of \u003cstrong\u003ekaolin and bentonite clay\u003c\/strong\u003e with the soothing properties of \u003cstrong\u003eHeartleaf extract\u003c\/strong\u003e to draw out impurities, absorb excess sebum and visibly minimize pores — without leaving skin tight or irritated. The result: a cleaner, smoother, calmer complexion after just one use.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🧴 \u003cstrong\u003ePore Minimizing\u003c\/strong\u003e — visibly reduces the appearance of enlarged pores\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eHeartleaf Extract\u003c\/strong\u003e — soothes and calms skin during deep cleansing\u003c\/li\u003e\n\u003cli\u003e🚫 \u003cstrong\u003eAbsorbs Excess Sebum\u003c\/strong\u003e — controls shine and prevents congestion\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003eBrightening Effect\u003c\/strong\u003e — leaves skin looking clearer and more radiant\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eGentle Formula\u003c\/strong\u003e — suitable for sensitive, oily and combination skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply an even layer to cleansed skin, avoiding the eye and lip area. 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Zero excuses.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eLaneige Homme Blue Energy Essence In Lotion\u003c\/strong\u003e is the ultimate 2-in-1 skincare weapon for the modern man. Combining the concentrated power of an essence with the lightweight feel of a lotion, it delivers deep hydration and instant skin revival — in seconds, not minutes.\u003c\/p\u003e\u003cp\u003ePowered by Laneige's signature \u003cstrong\u003eBlue Energy Complex\u003c\/strong\u003e (blue algae extract + energizing actives), this formula targets the real issues men face: dullness, dryness, post-shave stress, and fatigue. The result? 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Make it count.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eCentellian24 Madeca Homme Cleansing Foam\u003c\/strong\u003e is not your average face wash. Powered by \u003cstrong\u003eMadecassoside\u003c\/strong\u003e — a purified extract of Centella Asiatica — this K-beauty cleanser goes beyond removing dirt and oil. It actively soothes, repairs, and strengthens the skin barrier with every wash, making it the smartest first step in any man's routine.\u003c\/p\u003e\u003cp\u003eFormulated specifically for men's skin, it tackles excess sebum, post-shave irritation, and daily environmental buildup — without stripping the skin of its natural moisture. 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Apply a small amount and work into a rich lather. Massage gently onto face and neck in circular motions. Rinse thoroughly. Use morning and evening as the first step of your skincare routine.\u003c\/p\u003e\u003cblockquote\u003e\u003cp\u003e\u003cem\u003e\"The cleanser that does more than clean — it heals.\"\u003c\/em\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\u003cp\u003e\u003cem\u003eOrigin: South Korea · Brand: Centellian24 · Size: 120ml\u003c\/em\u003e\u003c\/p\u003e","brand":"Centellian24","offers":[{"title":"120ml","offer_id":44760935366792,"sku":"539495_IF9EZW","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/0886\/2856\/files\/1747813638844_50becd86c10b4766971dbe93eb3e1af1.png?v=1773980860"},{"product_id":"roundlab-1025-dokdo-toner-200ml","title":"Roundlab 1025 Dokdo Toner 200ml","description":"\u003cp\u003e\u003cstrong\u003eHydrate smarter. Not harder.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eRoundlab 1025 Dokdo Toner\u003c\/strong\u003e is built around one powerful ingredient: \u003cstrong\u003edeep-sea mineral water\u003c\/strong\u003e sourced from 1,025m below the surface of Dokdo Island, South Korea — naturally rich in 72 minerals including magnesium, calcium, and zinc. The result is a lightweight, fast-absorbing toner that rebalances, hydrates, and preps your skin in seconds.\u003c\/p\u003e\u003cp\u003eNo sticky residue. No heavy layers. Just skin that's ready for whatever's next.\u003c\/p\u003e\u003ch2\u003eWhy It Works\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🌊 \u003cstrong\u003eDeep Sea Mineral Water (72 minerals)\u003c\/strong\u003e — restores hydration balance at a cellular level\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003ePatented Hatching EX-07 complex\u003c\/strong\u003e — controls excess sebum and gently exfoliates dead skin cells\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003ePanthenol + Allantoin + Betaine\u003c\/strong\u003e — calm irritation and strengthen the skin barrier\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eChondrus Crispus Extract\u003c\/strong\u003e — antioxidant-rich seaweed that nourishes and protects\u003c\/li\u003e\n\u003cli\u003e✅ Suitable for all skin types, including sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter cleansing, pour onto palms or a cotton pad and press gently onto face and neck. Use morning and evening before serum and moisturizer.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cp\u003eDeep Sea Water · Hatching EX-07 · Panthenol · Allantoin · Betaine · Chondrus Crispus Extract · Sugarcane Extract\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOrigin: South Korea · Brand: Roundlab · Size: 200ml\u003c\/em\u003e\u003c\/p\u003e","brand":"Roundlab","offers":[{"title":"200ml","offer_id":44847190474888,"sku":"551088_28HTQF","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/0886\/2856\/files\/1625721799029_b9a69dea420a4b0493ec1eb0193943d1_7c7178ce-3ab1-4efa-be19-bc860df25fa3.jpg?v=1772148264"},{"product_id":"innisfree-forest-for-men-shaving-cleansing-foam-150g","title":"Innisfree Forest For Men Shaving Cleansing Foam 150g","description":"\u003cp\u003e\u003cstrong\u003eShave and cleanse. One product. Zero irritation.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eInnisfree Forest For Men Shaving Cleansing Foam\u003c\/strong\u003e is a 2-in-1 formula that works as both a shaving cream and a facial cleanser. Soft, dense lather adheres to the skin to minimize friction during shaving, while \u003cstrong\u003eBlack Yeast from Jeju's Gotjawal Forest\u003c\/strong\u003e strengthens the skin barrier and \u003cstrong\u003ementhol\u003c\/strong\u003e delivers an instant cooling sensation after every use.\u003c\/p\u003e\u003cp\u003eOne step. Cleaner skin. Cooler finish.\u003c\/p\u003e\u003ch2\u003eWhy It Works\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🌲 \u003cstrong\u003eBlack Yeast (Gotjawal, Jeju)\u003c\/strong\u003e — builds a protective barrier to strengthen and restore men's skin\u003c\/li\u003e\n\u003cli\u003e🧴 \u003cstrong\u003e2-in-1 shaving + cleansing\u003c\/strong\u003e — soft lather adheres to skin for a smooth, irritation-free shave\u003c\/li\u003e\n\u003cli\u003e❄️ \u003cstrong\u003eMenthol cooling effect\u003c\/strong\u003e — soothes and refreshes skin immediately after shaving\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eJeju botanical extracts\u003c\/strong\u003e — cedar, cypress, pine, camellia and green tea for extra skin comfort\u003c\/li\u003e\n\u003cli\u003e✅ Suitable for all skin types, including sensitive and reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eSqueeze a small amount onto wet hands, lather well and apply to face. Use as shaving foam or face wash. Rinse thoroughly with lukewarm water.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cp\u003eBlack Yeast Extract · Menthol · Cedar Leaf Extract · Cypress Extract · Pine Bark Extract · Green Tea Extract · Camellia Leaf Extract\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOrigin: South Korea · Brand: Innisfree · Size: 150g\u003c\/em\u003e\u003c\/p\u003e","brand":"Innisfree","offers":[{"title":"150g","offer_id":45087800754312,"sku":"579345_5JWGGE","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/0886\/2856\/files\/1704419191360_515dd5ec75ac43ef95cd87715edcba3b_613a3983-9043-4e6a-ae90-7492e138bb08.jpg?v=1777540166"},{"product_id":"iope-men-all-day-perfect-all-in-one-120ml","title":"[IOPE] MEN ALL DAY PERFECT ALL IN ONE 120ml","description":"\u003ch2\u003eDull, oily skin ruining your look? 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Just clean, refreshed skin in under a minute.\u003c\/p\u003e\u003ch2\u003eWhy It Works\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🧼 \u003cstrong\u003eNatural scrub particles\u003c\/strong\u003e — physically remove impurities, dead skin cells and residue without irritation\u003c\/li\u003e\n\u003cli\u003e💙 \u003cstrong\u003ePhyto-Blue Capsule\u003c\/strong\u003e — gently exfoliates corneous skin cells for a smoother texture\u003c\/li\u003e\n\u003cli\u003e❤️ \u003cstrong\u003ePhyto-Red Capsule (Crop Extract)\u003c\/strong\u003e — replenishes moisture while cleansing\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eSpirulina Extract\u003c\/strong\u003e — energizes and revitalizes tired, dull skin\u003c\/li\u003e\n\u003cli\u003e🌾 \u003cstrong\u003eFermented Grain Complex\u003c\/strong\u003e — barley, rice, corn, Job's tears and red bean extracts nourish and soothe\u003c\/li\u003e\n\u003cli\u003e✅ Removes sunscreen and BB cream effectively — no double cleanse needed\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eTake a small amount onto wet palms, lather well and massage gently over face. Rinse thoroughly with water. Use morning and evening.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cp\u003eSpirulina Extract · Phyto-Blue \u0026amp; Red Capsules · Black Soybean Extract · Fermented Soybean Extract · Barley · Rice · Corn · Menthol\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOrigin: South Korea · Brand: IOPE · Size: 125ml\u003c\/em\u003e\u003c\/p\u003e","brand":"IOPE","offers":[{"title":"125ml","offer_id":45087800983688,"sku":"579343_YJ474Q","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/0886\/2856\/files\/1737355727433_b539efd0db484dcfa6e1c6a9d8d56159.jpg?v=1777540185"},{"product_id":"cosrx-low-ph-good-morning-gel-cleanser-150ml","title":"COSRX Low pH Good Morning Gel Cleanser 150ml","description":"\u003cp\u003e\u003cstrong\u003eStart clean. 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Use morning and night.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cp\u003eCocamidopropyl Betaine · Betaine Salicylate · Tea Tree Leaf Oil · Saccharomyces Ferment · Evening Primrose Flower Extract · Allantoin\u003c\/p\u003e\u003cblockquote\u003e\u003cp\u003e\u003cem\u003e\"The cleanser that started the K-beauty revolution — still undefeated.\"\u003c\/em\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\u003cp\u003e\u003cem\u003eOrigin: South Korea · Brand: COSRX · Size: 150ml\u003c\/em\u003e\u003c\/p\u003e","brand":"Cosrx","offers":[{"title":"150ml","offer_id":45087801311368,"sku":"579341_5P0493","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/0886\/2856\/files\/1719816266013_d16117e619524945bd06a70976e68da7.png?v=1777540271"},{"product_id":"innisfree-forest-for-men-fresh-skin-180ml","title":"Innisfree Forest For Men Fresh Skin Toner 180ml","description":"\u003cp\u003e\u003cstrong\u003eRefresh. Rebalance. 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Just fresh, balanced skin in seconds.\u003c\/p\u003e\u003ch2\u003eWhy It Works\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🌲 \u003cstrong\u003ePhytoncide Complex (Pine, Cedar, Cypress)\u003c\/strong\u003e — relieves skin fatigue and restores vitality\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eNatural amino acid derivatives\u003c\/strong\u003e — lightweight hydration with zero sticky residue\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eBlack Yeast Ferment\u003c\/strong\u003e — strengthens the skin barrier for longer-lasting results\u003c\/li\u003e\n\u003cli\u003e⚡ \u003cstrong\u003eFast-absorbing formula\u003c\/strong\u003e — preps skin instantly for the next step in your routine\u003c\/li\u003e\n\u003cli\u003e✅ Suitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter cleansing, pump 1-2 times and smooth evenly over face. Gently pat for better absorption. 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Use alone or follow with a cream when skin feels especially dry.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cp\u003eBlack Yeast Ferment · Silica · Glycerin · Propanediol · Tocopherol\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOrigin: South Korea · Brand: Innisfree · Size: 140ml\u003c\/em\u003e\u003c\/p\u003e","brand":"Innisfree","offers":[{"title":"140ml","offer_id":45087801376904,"sku":"579330_O5XLW5","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/0886\/2856\/files\/1704348786124_0c4963fb6f2a4bb0b96bb80d005fd8bb_91d15b59-84b5-4cd1-af09-33c16990458c.jpg?v=1777540311"},{"product_id":"innisfree-forest-for-men-pore-care-all-in-one-essence-100ml","title":"Innisfree Forest For Men Pore Care All-In-One Essence 100ml","description":"\u003cp\u003e\u003cstrong\u003eSmaller pores. Less shine. 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